Greens Restaurant
Revitalized brand templates and website design (in progress)
Context & Approach:
Greens Restaurant is a long-standing vegetarian restaurant in San Francisco with a deeply loyal following and a legacy visual identity. Following a recent logo redesign, the current work focuses on evolving the website and supporting print assets to better serve clarity, accessibility, and long-term use — without disrupting what longtime guests value.
The approach centers on working within an established brand system rather than reimagining it. Design decisions prioritize structure, legibility, and usability, with careful attention to the expectations that come with a restaurant of Greens’ history and cultural significance.
Design Focus:
Respecting a legacy brand and its historical impact
Improving structure, clarity, accessibility across digital touchpoints
Designing within existing visual language and guest expectations
Preparing flexible templates to support long-term use
Art Direction | Website Design